DMA Sales and Gross Margin Analysis

Enterprise resource planning (ERP) systems can be useful for planning or for executing transactions – but they may not provide the level of reporting and analysis needed to help improve gross margins, identify poorly performing product lines, regions or business units, gain insights into customer buying trends or monitor on-going performance.

 DMA Sales and Gross Margin Analysis is a turn-key managed analytic application built on our patented, cloud-based data integration and data warehousing platform. It integrates revenue and detailed cost data from multiple source systems and presents it to users over the web via interactive reporting dashboards and scorecards. 

Insight and Action

• Identify revenue trends as an early indicator for low or high performance
• Identify revenue performance against plan and prior period to focus resources on underperforming areas
• Identify over-performing business units, market segments, and customers to mine for leading practices and approaches to use in other areas of the business
• Analyze profitability and costs to find high and low performance product lines and regions
• Identify sales teams that are optimizing sales volume and higher average selling prices

Sample Reports and Scorecards

• Revenue Trending
• Revenue and Gross Margin Analysis
• Revenue Actual vs. Plan
• Bookings and Backlog
• At-Risk Product Lines and Regions
• Revenue and Profitability Scorecard

Sample Metrics and Key Performance Indicators

• Average Selling Price -- Current vs. Prior
• Gross Sales
• Net Sales
• Gross Margin Amount and %
• Discounting Amounts and %
• Forecast Sales
• Plan and Forecast Variance
• Year-to-Year Variance
• Backlog Units and $
• Cost of Goods Sold Total, Material, Labor 
• and many more...