DMA Intelligent Data Schema

The DMA Intelligent Data Schema (IDS) is a fixed data model optimized for business analytics that speeds client time to value by eliminating the need for complex ETL tools and custom data models when building your data warehouse. Compared to traditional, custom business analytics solutions, implementing DMA prebuilt business analytics only requires moving data from your existing data sources to the DMA data warehouse, which is predefined with the IDS fixed data model.

IDS for Integration

• Allows reuse of mappings for known source systems
• Allows pattern-matching techniques that speed data discovery and management

IDS for Reporting

• Allows reuse of report queries across customers
• Isolates client-specific business rules
• Enables business analytic applications downstream of the IDS

Easier Development and Maintenance

• IDS uses standard input files, change data capture (CDC) techniques, validation approach, dimension management and metadata repository (MDR)