Oco Included in Business Intelligence Platforms Magic Quadrant Report

Independent Analyst Research Firm’s 2011 Report Includes Section on SaaS BI

 WALTHAM, Mass., March 7, 2011 - Oco, Inc., announced today it has been included in Gartner, Inc.'s annual Business Intelligence Platforms Magic Quadrant Report.[1] The 2011 Gartner Business Intelligence Platforms Magic Quadrant is the first such report to include a separate section on Software-as-a-Service Business Intelligence (SaaS BI) offerings.

"Oco’s customer experience supports Gartner’s analysis in this year’s Business Intelligence Platforms Magic Quadrant that the demand for BI solutions is now being driven by ‘ease of use’ requirements and that business users are increasingly driving BI purchasing decisions," said William Copacino, president and CEO, Oco, Inc.

In its description of the appeal of SaaS BI, Gartner said, "Customers appreciate a quick time to value, lower upfront costs and the ability to leverage external expertise — business knowledge and/or technical skills — not available in-house." Oco was included in this "Other Vendors to Consider" section of the report.

“Customers of Oco’s SaaS BI solutions have gone ‘live’ in as little as a few weeks, achieved investment payback in their first 30 days and reduced their inventory by 17% in just four and one-half months,” Copacino added. "Oco customers are using our SaaS BI solutions to improve the quality of their operational business intelligence, economically deliver BI across their global operations, make BI securely available to their extended enterprises and provide a fast, low-risk path to mobile business intelligence."

The "Magic Quadrant for Business Intelligence Platforms" report is available for purchase directly from Gartner.

[1] Gartner "Magic Quadrant for Business Intelligence Platforms," by Rita Sallam, James Richardson, John Hagerty, Bill Hostmann, 27 January, 2011.

About Gartner's Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oco, Inc.

Oco is the leading innovator of enterprise-class Software-as-a-Service business intelligence (SaaS BI) solutions. The company provides complete BI solutions to customers such as Dunkin' Brands, Fidelity Investments, Office Depot, Thermo Fisher Scientific and Welch's. Oco's unique business-centric approach to BI helps companies solve targeted business issues, achieve payback within 90 days and triple their return on investment. Leveraging a library of best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass. More information about Oco can be found at www.oco-inc.com. Users can test-drive Oco SaaS BI applications at www.oco-inc.com/resource-center-test-drive.htm.

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