DMA Customer Experience Analysis

Having a 360-degree view of customers drives increased efficiency, focused action and, potentially, higher revenue and improved customer satisfaction. DMA Customer Experience Analysis gives companies a single view of customers across multiple dimensions including historical financial performance, forecast pipeline revenue, operational performance, customer satisfaction and others.

DMA Customer Experience is a turn-key managed analytic application built on our patented, cloud-based data integration and data warehousing platform. It integrates customer cost, revenue, service and satisfaction data from multiple source systems and presents it to users over the web via interactive reporting dashboards and scorecards.

Insight and Action

• Review historical customer spend, measure customer satisfaction, analyze your readiness to serve and gain insights into customer buying trends
• Identify customers with the highest revenue potential
• Focus on cross-sell and up-sell opportunities
• Understand customer sentiment and target at-risk customers for problem resolution
• Direct sales teams to focus the right sales approach to the right customers
• Visualize performance of customer segments and regions down to the individual customer

Sample Reports and Scorecards

• Customer Experience
• Customer Satisfaction Analysis
• Operational Performance Index
• At-Risk Customers
• Revenue Growth & Pipeline
• Customer Scorecard

Sample Metrics and Key Performance Indicators

• Total Sales
• Pipeline Units and Sales
• Year-to-Year Revenue Growth
• Invoice Accuracy
• On-time Delivery
• Order Fill Rate
• Call Center Resolution $
• Operational Index
• Net Promoter Score and other Customer Satisfaction Scoring
• and many more...