DMA Customer and Product Profitability Analysis While it is often clear what revenue each customer or product generates, it can be difficult to identify the all-in costs an organization incurs to serve each customer or to produce, promote, sell and distribute each product. As a result, companies sometimes struggle to rationalize products and prioritize customer relationship building activities. DMA Customer and Product Profitability Analysis is a turn-key managed analytic application built on our patented, cloud-based data integration and data warehousing platform that integrates product- and customer-related revenue and detailed cost data from multiple source systems and presents it to users over the web via interactive reporting dashboards and scorecards. Insight and Action- Identify which products, customers or channels have the highest and lowest margin
- Identify revenue trends as an early indicator for product threats or under or over performance
- Rationalize products, customers, sales teams, markets, and distribution methods based on detailed activity based costs and net profit
- Identify at-risk customers
- Identify cross-sell and up-sell opportunities for products and customers
Sample Reports and Scorecards- Total Cost to Serve Analysis
- Customer and Product Profitability
- Customer Profit Map
- Profit Segmentation Map
- Lowest Proft Customers
- Profitability Scorecard
- Cost to Serve Scorecard
Sample Metrics and Key Performance Indicators- Gross Sales by Customer and Product Dimensions
- Net Sales
- Gross and Net Margin Amount and %
- Discounting Amounts and %
- Supply Chain Related Costs: Ordering, Fulfillment, Warehouse, Transportation, etc.
- Selling and promotional costs
- Product Cost of Goods Sold detail: Material, Labor
- Customer Service Levels: Order Fill Rate, On-Time Delivery, etc.
- and many more...
|
