Oco Named in Leading Research Firm’s Report on Players in BI Industry

Oco Identified in Software-as-a-Service Category

WALTHAM, Mass. – Feb. 16, 2010 - Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business analytics solutions, announced today that it has been included by the well-respected market research firm, Gartner, Inc., in a recent report the firm published on the state of the business Intelligence (BI) industry and its key players.

Gartner’s Magic Quadrant for Business Intelligence Platforms, published Jan. 29, 2010, and authored by analysts Rita L. Sallam, Bill Hostmann, James Richardson and Andreas Bitterer, provides an analysis of the market for BI solutions in 2010 and positions the vendors within specific categories of BI. While the report focuses on the largest vendors in the BI marketplace, it notes the increasing interest in SaaS BI solutions because of their rapid, lower-cost deployments.  The Gartner Magic Quadrant report names Oco as a provider of SaaS BI solutions.

“We’re pleased to be named in the Gartner Magic Quadrant for Business Intelligence Platforms report and to provide real-world experiences to the report,” said Bill Copacino, president and CEO, Oco, Inc.  “Our approach to delivering a complete solution that companies can use to immediately address business needs stands apart in the industry from traditional tools-based approaches to SaaS BI.  As Oco customers have attested, our SaaS-based solutions help them gain the visibility and analytics they need to quickly identify issues and targeted areas for improvement throughout their organizations and extended partner networks, drill down to the root cause of problems, and make more effective business decisions.”

According to the report, “growth [of SaaS BI] will be accelerated by organizations' increasing need to deploy intuitive BI tools and applications cost-effectively to more users, reduce time to value and time to scale, and lower capital expenditures.” The report also states that “the market for BI platforms will remain one of the fastest-growing software markets despite the economic downturn.” 

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oco, Inc.

Oco is a leading provider of Software-as-a-Service (SaaS)-based business analytics solutions.  The company provides complete BI solutions to customers such as Casual Male, Dunkin’ Brands, Fidelity Investments, Office Depot and Welch’s.  Oco’s unique business-centric approach to BI helps companies solve targeted business issues, achieve payback within 90 days and triple their return on investment. Leveraging best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches.  In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects.  Oco was founded in 1999 and its headquarters are in Waltham, Mass. 

More information about Oco can be found at www.oco-inc.com.

 

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